Messenger Data Request
How we use the data you share with our automated Messenger assistant, and how to request a copy of it or have it deleted.
When you comment on one of our Facebook or Instagram ads or posts (for example our Booty Boost campaign), we may send you a private message via Facebook Messenger or Instagram Direct in response. This is operated by an automated assistant that we use to answer product questions, share product recommendations, and provide checkout links.
What we collect through Messenger and Instagram
- Your Facebook or Instagram user ID (a numeric identifier issued by Meta — not your real name or email unless you provide them)
- Your public first name and profile picture as shown on your Facebook or Instagram profile
- The text of the comment you posted on our ad or post
- The content of any messages you exchange with the assistant
- Timestamps and basic conversation metadata, such as which message was sent when and whether a link was clicked
How we use it
To reply to your messages, recommend products, send you a checkout link if you ask for one, and to review and improve the quality of the assistant's responses. Conversation transcripts may be used to train and evaluate the language models that power the assistant. Where transcripts are used for model training, we remove direct identifiers (user ID, name) before they are reviewed by staff or used in training datasets.
Who we share it with
The assistant is built on third-party large language model providers (currently xAI and OpenAI). When you message us, the content of your message is sent to these providers to generate a reply. They process the data on our behalf under contractual data-processing terms and do not use it to train their own foundation models. We also share data with Meta Platforms, Inc., who operate Facebook Messenger and Instagram Direct, in order to deliver our replies to you.
How long we keep it
Conversation transcripts are retained for up to 24 months from the date of the last message, after which they are deleted or fully anonymised. Aggregate, anonymised statistics may be retained indefinitely.
How to stop or delete your data
You can stop the conversation at any time by replying "stop" or by blocking our Page in Messenger or Instagram.
To request a copy of your conversation history, or its deletion, email info@nfsupplements.co.uk with the subject line "Messenger data request." We will respond within 45 days.